Pulp&Fiber Plan of Attack: Long Weekend Edition

With the long weekend upon us, Torontonians will either flee the city for some cottage quiet time or ask themselves the question “what to do this weekend?” For those of us who forego the option of laying lakeside for a more musical approach to the long weekend, Pulp&Fiber has pieced together a plan of attack for you, keeping the questions to a minimum, and the excitement at an all time high.

With the exception of those who live under a rock, every Tdot-er knows its Caribana weekend. Recently renamed the Scotiabank Caribbean Carnival Toronto, the Festival celebrates its 44th anniversary this year. The name may have changed, but the rhythms of calypso and steel pan drums will still flood the streets of downtown Toronto, while parade goers dance in elaborate masquerade costumes down Lakeshore Boulevard on July 30th.  Long time clients of Pulp&Fiber, Ink Entertainment, annually play host to the most anticipated nightlife events of Caribana Weekend. This year is no different, with the entire Guvernment complex being dedicated to the The Hot 97/ BET Caribana 2011 Party on Sunday July 31st. More than 20 of North America’s top Hip Hop, R & B, Soca, Calypso and Reggae DJs and artists are set to perform the hottest tracks in urban music today including J Cole and DJ Drama.  If you can’t make it to The Hot 97 event, BMW Promo will be hosting The Last Call on Monday August 1st inside The Orange Room and The Guvernment. With music by DJ John J, White Boy, Supa Loaded and Illegal Alien, and hosted by MC Crazy Chris of BMW Promo, this is one event no Caribana lover will want to miss.

Mailer for The Last Call designed by Fiber Design and printed by Pulp&Fiber

If costumes and calypso isn’t your thing, there is no shortage of great music to be heard in the city this weekend. On Friday night world class DJ Chris Lake brings his Play Pause Record tour to Toronto, making his stop at This Is London and playing along side Manzone & Strong.

Mailer for Soho Friday's designed by Fiber Design and printed by Pulp&Fiber

Alternatively, alternative rockers Death Cab For Cutie are on the road again with their new album, Codes and Keys, and are making a stop this Friday at Molson Canadian Amphitheatre. Presented by our good friends at Live Nation, tickets are still available for this event.

Now anyone who was at MOD Club last Sunday to witness The Weeknd’s first live performance knows that OVO Fest at Molson Canadian Amphitheatre is one event that is not to be missed. With Drake as a headliner, The Weeknd performing for the second time ever, and surprise performers promised, its no wonder not even the Fiber Design team can get our hands on some All Access passes. The very passes Pulp & Fiber designed.

OVO All Access Passes by Pulp&Fiber

Last year, the festival featured Young Jeezy and Bun B, with surprise appearances by Jay-Z, Eminem and Kardinal Offishall. And we can’t help but wonder who will shock the audience with their presence and performance this year.

From everyone here at Pulp&Fiber, we hope that regardless of your flavour, you all have a safe and happy long weekend.

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