Bacardi Celebrates 150th Birthday

Wooden crates stacked to the ceilings, with barrels tucked deep into dimly lit corners. A suit, a pocket square, and a fedora for every man, and a man for every woman. And each woman? Clad perfectly in fringe and feathers.

They swing and sway in time with the music, a chorus of piano, trumpet and cat-scratch vocals. In the dark, patrons sip rum-based cocktails, clinking cups at every fill.

Sounds like the 20’s, right? In fact this scene took place on February 1st, 2012, an amazing 92 years after the prohibition era.

Bacardi turns 150 years old this year, and to commemorate a brand that has been bringing friends together for a century and half, we celebrated in style.

In the 1920’s, North Americans would head southbound to Cuba to enjoy this rich, woody liquor, full of flavor with a touch of sweetness.

This week, Toronto’s finest didn’t have to travel far to enjoy the unique flavors of Bacardi rum. Archeo, located in the heart of The Distillery District, set the perfect scene, welcoming an elite number of guests to Bacardi’s 150th Anniversary party. Attendees sipped on signature Bacardi cocktails like Cuba Libres, Hand-Shaken Daiquiris, and the lip-smacking OakHeart and Cola Sour, while Patrick Tevlin’s New Orleans Rhythm kept the dance floor bustling.

Twitter was buzzing about #BACARDI150, and notables like Shinan Govani, Julian Brass, Sarah Nicole Pricket, and Jay Strut toasted well into the night.

 

Were you at #Bacardi150? If so we would love to know what you thought of the event. Tell us in the comments below. Bacardi will be hosting 2 massive birthday parties later this year, so stay tuned to their twitter feed to get all the details.

Concept, Ideation, Creative and Execution of Bacardi 150 by P+F

 

PLEASE DRINK RESPONSIBLY. BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. RUM – 40% ALC. BY VOL.; FLAVOURED RUM – 35% ALC. BY VOL.

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  • JackGetBack

    Looks like a great event. Job well done, Pulp and Fiber,

  • http://twitter.com/pulpandfiber Pulp&Fiber

    Thanks Jack. Stay tuned to the blog for announcements of upcoming Bacardi 150 events. There will be two big birthday parties this summer! 

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