Pulp&Fiber Pinning On Pinterest
By now, it should be painfully obvious that any business with an e-commerce platform should be pinning on Pinterest.
The user-friendly digital scrap booking site allows users to grab and save images from across the web, and has quickly become a growing source for online referrals.
But with 11.7 million unique visitors in the U.S. alone, marketers have naturally begun to wonder if Pinterest is a good fit for their brand, product, or service. Pinterest is, in essence, a place for people and businesses to demonstrate their personality. Companies like TIME Magazine have turned to the site to showcase vintage magazine covers, behind the scenes photos snapped during interviews, gadget guides and more, with most photos linking to their website content. Similarly, Mashable is using the site to create boards of infographics, and inject their signature humour on to the internet, via this external portal. Each brand will represent their personality differently, but will ultimately use the site to increase traffic to their websites, and thus increase sales.
While writing this blog post, we were simultaneously joining Pinterest and creating boards. We have started pinning items that inspire our designers, pinning our own work, showcasing our office, linking to our latest blog posts, and tossing a few things in just for giggles as well.
We hope that you will join us on this new and extremely addictive site. Happy pinning!