What’s Old Is New Again

So, there’s this new obsession with the seniors on the internet.

Betty White recently joined the wonderful world of Twitter, and with only three tweets, she’s gained more than 135,000 followers (and counting!) in less than 24 hours.

Maybe it’s because of the many adorable video’s staring seniors that have recently been posted to the web. You know, the one’s of grandparents trying to use the computer, or Nana’s dancing to dubstep.

It seems there is a trend forming. What (or should we say who) was once old has become new again!

So new, in fact, that Kraft Mac & Cheese saw this as an opportunity to make some noise in the digital space. In honor of the brand’s 75th anniversary, Kraft has handed over their Twitter and Facebook pages to two adorable little old ladies – Frankie, 87, and Dottie, 86 – for a few days.

The campaign by Crispin Porter + Bogusky began on April 10th and ends today. By tweeting to @kraftmacncheese or using the hashtag #oldbirdsnewtweets, consumers can interact with Kraft’s temporary Community Managers, two women who have been enjoying Mac & Cheese for 75 years.

The campaign is accompanied by a variety of adorable YouTube video’s, some of which we’ve shared below.

So, what do you think about the campaign? Are old birds the new LOLcats? Let us know in the comments section below.


  • Carli


  • http://twitter.com/Little_d33 Daniella Gullo

    Seems like Frankie & Dottie’s campaign got extended, as they are still posting tweets and video’s of the adorable #oldbirdsnewtweets

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