How SEO Can Help
You have spent hours ideating and designing a website that fits your business, one that will provide consumers with insight into your company as they click through and explore the products or services that you offer. The problem? They’re not actually clicking through your site, because your site is virtually impossible to find!
Why? Because it hasn’t been properly optimized!
The solution is simple, though. Search Engine Optimization (SEO). SEO naturally increases your visibility online, and generates more traffic for your site.
With so much competition, your website needs to be fully optimized in order to keep up.
Still don’t believe us?
Here are the top 4 reasons why your website needs SEO.
Reason #1: Gain Visibility on the Web
Gaining visibility on the web is the number one reason to implement SEO into your company’s online strategy. SEO allows your potential customers to enter key words relevant to what your company offers into a search engine, and find your website. What’s the main goal here? Having your business show up at the top of the search queue. Without proper SEO, your website may not show up on the first page, second page, maybe not even the fifth or sixth. Your site will, in effect, be buried. Extremely difficult to find. When your site shows up higher in the queue, you’re gaining more visibility, and therefore more clicks.
Reason #2: Assists you in your Business Goals
Whether you have a new business that’s still growing, or a seasoned company that’s been around for years, you’ll always be looking to recruit new leads and generate more sales. The internet has become one of the first places potential customers go to find the best picks for a product or service. For this reason, turning up in a search will be extremely beneficial. With the assistance of SEO, you’ll get to the top of those potential customers’ lists, resulting in more leads, more sales and hopefully, return customers.
Reason #3: Why Waste Money on Paid Searches?
As web competition becomes increasingly fierce, many companies are opting to use “pay per click” to get visits to their websites. The “pay per click” route does get you to the top of the list; however the price for this ends up being fairly steep quickly for several businesses. SEO tactics get you to the top of the search list in a more organic way, providing you with qualified leads that didn’t cost you anything out of your own pocket.
Reason #4: Organic Results are Preferred by Customers
It has been proven that internet users prefer that their search results be organic, rather than having paid or promoted results. More than half of both Google and Yahoo users will choose natural results over paid results. Because of this, “pay per click” is actually limiting to your business’ web visibility.
Here at Pulp&Fiber, we have the capabilities of providing you and your business with a SEO service. For more information or for a consultation contact us!