Marketing For Halloween

It’s October. The most wonderful time of the year. Greens become reds and yellows, and the air is cool, and crisp, and oh-so refreshing. But better than turkey and stuffing, and layers, and pumpkin spice lattes, is the comfort of knowing that in just 29 more sleeps, IT’LL FINALLY BE HALLOWEEN!

Here at Community, we count down the days until costume parties, binge snacking, and Michael Meyers marathons. And a new marketing study shows that we’re not alone. In fact, more consumers than ever plan to celebrate Halloween this year.

The National Retail Federation states that seven in ten Americans plan to celebrate the holiday this year, the most in the survey’s 10-year history. The study found that a whopping $8 billion will be spent on costumes, candies, decorations, and celebrations. That’s a spooky sum, if we do say so ourselves.

Given the steady increase in Halloween spending, this is clearly an opportunity for retailers and large scale brands to cash in.

However, reports from years past have proven that when it comes to aligning a brand with a holiday or an event, things like Christmas, Valentines Day, and even the Superbowl have assumed a priority ranking.

The study also showed that the average person is expected to spend $43.60 on costumes, up from $40.81 a year ago, and $32.35 on decorations, up from $28.54. Consumers are expected to shell out $24.25 on candy, up from $22.05 a year ago.

In considering these numbers, perhaps it might be the time for your brand to focus on this ghoulish affair. Create Halloween inspired cocktail recipes,  market the fact that energy drinks are essential to staying awake ’till witching hour, even toothpaste brands can market to this demographic, as we all need a good brushing after the snack-fest that is October 31st.

How would you like to see your favourite brands get more involved with Halloween this year? Let us know in the comments section below!

  • Fashionista89

    I would love to see real fashion lines like Joe Fresh, The Gap, and even Urban Outfitters get a better hold on Halloween. Allow us to buy pieces that work as parts of costumes, but can also be worn all season! If people are spending money on their costumes, why not? Think window displays that show ways to make costumes, striped sweaters for nautical costumes, or fringe purses for a hippie costume.

  • Caron Rothman

    Halloween is my favourite holiday. My favourite brand is Value Village….Maybe ’cause they embrace Halloween the way they do.

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