April Fools + Marketing
Now, more than ever, we’re seeing companies jump on the advertising bandwagon for ‘Halmark Holidays’. April Fools is NO exception! Google has been using April Fools as a chance to show their marketing creativity for years. We saw a bunch of attempts to be funny this morning, here’s a few of our fave April Fools pranks from big corporations.
Sony Animalia – Headphones for Cats
This is just crazy. Headphones for animals? Here’s what Sony said in the release this morning…
“Now that there are more households with pets than with children, we are targeting pet owners who want to provide unique entertainment experiences for their furry, four-legged family members,” said Tom Barret, lead engineer for the Animalia line. “Sony is known for making products that enrich our lives, and the Animalia line was developed for domesticated animals who also naturally seek visual, music and emotional experiences.” via Mashable
YouTube Shutting Down
This is extreme! YouTube declared that it’s shutting down for 10 years to find ‘the best video ever’. It would probably take more than 10 years to watch all the videos on YouTube. The vid below features YouTube stars such as Antoine Dodson and the ‘David after Dentist’ kid.
@communityagency Is it? Our Chief Hat Technology Officer Abril Foosdhay takes these matters seriously. 😉 ^SM
— RogersBuzz (@RogersBuzz) April 1, 2013
Australian Bureau of Motorways
This ad get’s a mention for the sheer creativity. It was placed on page 5 of The Australian, from the, previously unheard of, “Australian Bureau of Motorways”. The ad announces temporary lane restrictions across the country with special lanes only for “the exclusive use of BMW vehicles”. Well played BMW, well played.
WestJet Allows Animal Passengers
WestJet launched posted this video saying they now allow all furry passengers followed by ‘Happy April Fools from WestJet” where they offer a special ‘no joke’ deal at westjet.com/furryfamily.
“We recognize that a growing number of families want to travel with their ‘extended’ family and we are proud to be the first airline to offer this type of service,” said Richard Bartrem, WestJet’s Vice-President, Communications and Community Relations.