Disliking The “Like” Movement

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It’s been a subject of debate for a while in the office. This whole “likes for…” movement, which usually encourages people to “like” something (a photo, video, or post) in exchange for a commitment or promise to do good for the global community. For example, things like “we will perform a heart transplant if this photo gets 1 million likes!” We’re still not sure how mouse-clicks  convert to currency, but some of these initiatives have actually paid off, with posters keeping their word, and following through with their promises.

However, occasionally, and as seen above, these “like” requests are entirely self-serving.  No life-saving surgeries, no peaceful protests, but rather “free lunch” or trips to Disney World.  In the image up top, our copywriter Carli decided she’d have a bit of fun, and try to weazle a free meal out of Dylan, our Community Manager (FACT: She got 107 likes, and then a free bagel from Dylan). It was all in good fun.

But this “likes for” phenomenon has us scratching our heads. A bagel is one thing. A transplant operation is something else.

As it turns out, we’re not the only ones on the fence about this trend. Unicef, which stands for The United Nations Children’s Fund, launched this new campaign, shining light on the truth about this “likes for” trend.

What do you think? Does Unicef have a point?


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