Today we came across this cool new shoe customization tool from Nike called NIKE PHOTOiD. Powered by Instagram, it allows you to use your favourite Instagram moments to create a new pair of shoes. You sign in with Instagram, pick one of three shoe styles, then customize the colour palette based on your own photo. Once the colours are finalized, you name the shoe, give it a tag-line, share it on your favourite social network, or make a purchase.
Here’s How It Works
I created this shoe based on fruit I had for breakfast last weekend, bright and full of life! I’d totally wear these kicks out running, especially now that spring is here.
The site is sure to be a huge hit with sneaker fanatics. Unfortunately, due to popular demand, they can’t yet be ordered in Canada. We’re sure Nike will have that fixed in a jiffy. JUST DO IT, NIKE!
Check out some of the #AIRMAX shoes from our office:
You can check out the entire gallery by visiting photoid.nike.com. We’d love to see what you create! Link us in the comments.