What were they thinking?

hyundai ad brutal

We love ads and we love great ideas. We also know that in order for a creative idea to go from conception to becoming a real thing like a billboard, commercial, or full campaign, it takes a team to get it there. Last week we stumbled across the Hyundai suicide ad that quickly grabbed attention across social networks. It’s now been pulled and Hyundai has apologized. This ad is insensitive and offensive. We get that the new Hyundai has lower gas emissions but suicide is not an advertising tactic. Ever. Apparently the ad was created by an affiliate advertising agency, without Hyundai’s request or approval.

Hyundai “The Pipe Job”

What are people saying?

Storified by Community· Mon, Apr 29 2013 13:14:03

Worst Ad Of The Week: Hyundai Finds Hilarity In Suicide(NOTE: If the video embedded above has been taken down, just zip on over to your video-sharing site of choice and search for "Hyundai Pip…
Here’s The Full Story Of That Despicable Hyundai Suicide Ad Everyone is Talking About by @Jim_Edwards read.bi/Y2soBBBI: Advertising
New appaulling ad from @Hyundai makes fun of suicide – Good one, you goons copybot.wordpress.com/2013/04/25/an-…Valerie Stachurski
Who even lets adverts like this out the door? Come on! Doesn’t take a genius! #marketing #crazypeople marketingmagazine.co.uk/article/118018…Natalie Davies
Hyundai Pulls Ad Showing Suicide Attempt via @ABC abcnews.go.com/Business/video…karla tedder
Hyundai Could Have Avoided An Epic PR Crisis For Its Suicide Ad – read.bi/ZtNolKRubene De Sousa
Hyundai apologizes for zero-emission car ad that shows guy failing in suicide attempt with hose to exhaust. reut.rs/10MI53FJim Roberts

This isn’t the first time there’s been a lapse in judgement in advertising. Here’s a few other ads that have us saying “what WERE they thinking!?”

JTW India & Ford

JWT India was recently in hot water with these ad concepts for Ford. Recognize the blonde driving? That would be Paris Hilton smiling at the Kardashian sisters tied up in the back of her trunk. Ford apologized for these and JWT said they were never meant for anyone to see. Hmmm.

The Hyundai Veloster

This ad for the Hyundai Veloster SR Turbo was banned on Dutch TV.  It’s kinda scary.  This is your warning.

These go in the badvertising category. Have anything to add? Link us in the comments or share on Twitter @CommunityAgency.

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