What were they thinking?
We love ads and we love great ideas. We also know that in order for a creative idea to go from conception to becoming a real thing like a billboard, commercial, or full campaign, it takes a team to get it there. Last week we stumbled across the Hyundai suicide ad that quickly grabbed attention across social networks. It’s now been pulled and Hyundai has apologized. This ad is insensitive and offensive. We get that the new Hyundai has lower gas emissions but suicide is not an advertising tactic. Ever. Apparently the ad was created by an affiliate advertising agency, without Hyundai’s request or approval.
Hyundai “The Pipe Job”
This isn’t the first time there’s been a lapse in judgement in advertising. Here’s a few other ads that have us saying “what WERE they thinking!?”
JTW India & Ford
JWT India was recently in hot water with these ad concepts for Ford. Recognize the blonde driving? That would be Paris Hilton smiling at the Kardashian sisters tied up in the back of her trunk. Ford apologized for these and JWT said they were never meant for anyone to see. Hmmm.
The Hyundai Veloster
This ad for the Hyundai Veloster SR Turbo was banned on Dutch TV. It’s kinda scary. This is your warning.