This afternoon Facebook launched video for Instagram at a Press event in their Menlo Park HQ. Our social team watched Instagram’s Co-Founder Kevin Systrom deliver the debut. Instagam with video hit both Apple and Andoid app stores right away and we ALLLL updated our phones.
The ‘new’ Instagram allows you to create 15-second videos with 13 new filters, created specifically for video. Different than short video competitor Vine, users can delete clips while filming their 15 second video and chose a cover photo to display on their Instagram profile. We’d love to see your first videos in the comments below!
Described as “everything you love about Instagram — and it moves,” this update is designed with three core principles:
- Simplicity — It needs to be easy to use and edit
- Beauty — “We need to do to video what we did to photos.”
- Community — Instagram continues to look and work the same way when it comes to sharing and viewing content.