Uber & the Ice Cream Truck!
This afternoon Community staffers were surprised with a visit from the Uber Ice Cream truck. With Toronto’s temperatures well above seasonal this week, taking advantage of the weather with a frozen treat was smart marketing move. It was also perfect timing for Uber to create positive brand engagement after a recent price surge during a Toronto storm last week caused a ‘flood’ of negative attention.
Today Uber encouraged fans, friends, and followers, to book an ice cream truck through their taxi app and share their experience on Twitter with the hashtag #ubericecream. For $30 you were delivered five orders of ice cream from the truck with Uber Swag and the charge was added to your existing Uber account.
This was a global initiative as Uber brought on-demand ice cream to 33 cities in 10 countries. As of 3:30pm today the hashtag #ubericecream had 23.1 million estimated impressions from 5,451 Twitter mentions by 3,711 users (Sysomos data).
Community Staff Enjoying Uber Ice Cream
Happy Friday from all of us at Community