Apple Takes the Cake

Top global brands via Interbrand

News hit the airwaves this morning that Apple is now the world’s top brand, leaving  Coca-Cola out of the #1 spot after holding it down for 13 years. I think it’s pretty cool that 6 out of 8 in the top 10 are tech related companies. This great news for Apple comes just over a week after their release of iPhone 5s, iPhone 5s, and the iOS7 software update.

The report was done by Interbrand, the world’s leading brand consultancy. They’ve been ranking brands in their annual reports since 2000. This this is the first year that Coca-Cola is NOT at the top of its list of 100 top global brands.  Interbrand values Apple brand at more than $98B US (via CBC). Click here to see the top 100 list in full.

In spirit of this news, below are some of my fav commercials from the top three ranked brands, Apple, Google, and Coca-Cola. Enjoy!

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