Community does #CM1TO
Yesterday, Community’s Social Media Team attended the Community Manager Conference — the first ever of its kind — at The Second City in Toronto. And what a momentous conference it was!
Ron Tite, CEO of The Tite Group, opened and hosted the conference. He shared his expertise and quick wit throughout the day which left several attendees (like myself) in stitches. Presenters were allotted 40 minutes and discussed a wide range of topics such as contesting, measurement, crisis control and content strategy to name a few. The sessions were interactive allowing audience members to ask questions of the presenters. It was an incredible experience to share best-practices and engage with our peers, especially because the field is developing before our eyes. Community managers really are on the cutting-edge of all that is social media and content strategy.
The conference closed with an informative panel that focused on the career of community management. It’s hard to believe that even just 5 years ago, community management as a career didn’t exist. Panelists included talented community management professionals and our very own Director of Social Media, Casie Stewart. Each of the panelists shared a unique perspective and experience regarding the career of community management. Casie offered a memorable takeaway for all aspiring community managers, encouraging them to volunteer for organizations they are passionate about as a way to gain invaluable experience and tactical knowledge of the field. If the experiences of these panelists are any indication, the career of community management is still in it’s infancy. It’ll be interesting to see how the role transforms as new social platforms begin to emerge, and we can’t wait to be a part of it!
One of the biggest takeaways for our team was the idea of capitalizing on ‘cultural moments’ as a community manager. Ryan Ginsberg, a Senior Account Executive at Twitter Canada, took the audience on a journey through Twitter’s most memorable moments such as the Obama’s re-election and the first tweet from space. He encouraged community managers to tune-into cultural moments via Twitter — even big movie releases can be moments — and develop creative branded content to match. This simple, yet effective tactic truly places brands at the heart of some of pop-culture’s most memorable moments in order to create a branded experience that will live on in the hearts of consumers for years to come.
What are your thoughts on the the emerging field of community management? Let us know in the comments!