This week Canada celebrated advertising thanks to the fine folks of ICA (Institute of Communication Agencies) who have hosted the event for the past six years. The first of many amazing conferences in the new year that engage and educate members of the Advertising and Marketing workforce.
The Community team kicked off FFWD: Advertising and Marketing Week by attending Notable.ca’s Young Professionals party Monday night at The Spoke Club and the Toronto Star cocktail party on Tuesday. The 5-day celebration brought together the entire industry from students to seasoned veterans and media with international speakers, parties, awards and galas. FFWD Advertising & Marketing Week has something for everyone. Some of the key speakers have included Kevin Kelly, Senior Maverick Wired magazine, Colonel Chris Hadfield, Astronaut and Former Commander of the International Space Station and Jerry Wind, Lauder Professor, Professor of Marketing Wharton.
If you were unable to attend the events first hand check out the industry insights on Twitter thanks to the hashtag #FFWD2014. The week garnered over 3,622 mentions in social, primarily on Twitter. major topics and stakeholders to note are displayed below in the wordcloud from our social media listening research.
And don’t forget to mark your calendars for upcoming exciting events such as DX3 in March, FITC in April and round 2 of CMto! Let us know your favourite part about industry events in the comments. Ours is celebrating all the creativity in the industry and being inspired.