The ‘Instafamous’ Kids of Instagram

Assuming most people who read this blog are hip to all forms of social media, I have a question for you: Have you ever looked at the Instagram featured photos on the explore page? I don’t know why I’m asking this, because I know you all have. It’s usually a nice mix of hot girls, clothes, a celebrity picture or two, and usually, a young lad wearing snap back hat with big shiny diamond earrings, covering their mouth with their hand and appear to be from some kind of boy band. But he isn’t from a boy band. He is just some kid with 100K followers, and whenever I go down the Explore section rabbit hole, I come out very confused. Why? What do these kids do? If I posted a picture of me holding up a pair of fresh Nikes in their box, flashing a peace sign with a Baby-G watch on my wrist, I would be lucky to get a single like/salvage my relationships with family and friends, let alone get 1000+ likes and a bunch of ‘I love you’ comments from random strangers. I try my best to understand it, so not to feel like a crotchety old coot, but it’s hard.

When I saw a friend post a link to a slick documentary called ‘Instafamous’, I didn’t even need to read the description to know what I was about to watch. In this 10 minute video, Sylvain Labs dives into the idea of ‘Micro Celebrities’ over social media, and specifically Instagram. The piece focuses on Shawn Megira, a kid who likes to skateboard, hang with his friends, and has 81K followers for no apparent reason. They look at it from a couple interesting perspectives to shed some light on the concept of being a social media celebrity, and it’s definitely worth a watch.

INSTAFAME DOCUMENTARY from Sylvain Labs on Vimeo.

What do you think about these ‘Instafamous’ kids? Can it translate into real celebrity? Or will these kids fall flat when they join us in the real world?

Also, if you liked ‘Instafame’, you might want to check out ‘Generation Like’.

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