BACARDI’s Digital Dream
We partied with BACARDI all weekend long continuing to bring #TruePassion to festival season for fans. Working with the BACARDI team, we rolled out the Cabana Bar right by the main stage to watch the biggest names in EDM perform for thousands of eager fans. The bar – stocked with BACARDI Oak and Cokes and Tropical Breezers became a hub for fans to connect, grab a drink and check out the action from above the main strip, with one of the best views in the park.
The BACARDI House of Boom stage dropped as much bass as fans could handle. Legends such as The Crystal Method, Andy C, Mystical Influence and Rick Toxic played across all two days of the festival. High profile names such as Thugli, I Am Legion, Excision and Flux Pavilion showcased their sound as well.
While most were busy with their hands up, many took to social media to share their experiences . On Twitter, a social listening report shows 10.1 million impressions over the course of the 2 day festival. You can check out some of BACARDI’s photos and tweets from the weekend here and here.
Fans were grateful for both BACARDI zones of the festival as the skies opened up Sunday night – leaving everything, except for those covered by the House of Boom or Cabana Bar, totally soaked. The party never stopped. Then this happened.
Digital Dreams attendees were treated to Teisto as the weekend wrapped and BACARDI was backstage to fuel the fun. It was an amazing weekend, full of great fans, amazing beats, and awesome drinks. We can’t wait to join BACARDI at VELD next month. Don’t miss BACARDI at the summer party continues at Festival Libre – this Friday at Toronto’s Distillery District. Until next time, Cheers to #TruePassion!