Don’t Know Yik Yak? Ask your kids. (Or someone else’s)
Let’s have a little chit-chat about the super hot mobile app Yik Yak.
Only a year old, this anonymous messaging/forum app allows users to communicate and interact with anyone else on the platform within a 1.5-mile radius of themselves. While combining the power of twitter’s quick communication, and restricting interactions within an area defined by GPS doesn’t seem new – it’s the prospect of complete anonymity that has millennials flocking to use the program.
It’s pretty simple to see why the popularity has grown amongst younger users, as Yik Yak provides a perfect medium for anyone in a school for example or even a dorm or residence. In fact, over 1,000 school campuses around the world are already engaging.
One issue people have noted is that anonymity is the content of the actual Yaks. Because of it’s heavy affluence in schools, cyberbullying has become one of the largest problems the app faces and has lead many campuses to ban the app altogether.
The larger question we pose is, how do marketers sink their teeth into the platform. It seems that an audience dedicated to anonymous messages would be opposed to an obviously sponsored message, and a seeded message may receive the same reaction. So how do advertisers approach this app, which has captured so many of the minds and messages marketers are looking to speak to?
We’ve reached out to Yik Yak for an answer, but what do you think? How can an anonymous messaging app be utilized to advertise?