Hashtag the Oscars

Ellen_Degeneres_selfie_twitter_bradley_cooper_jennifer_lawrence_meryl_streep_brad_pitt-462748

The real star of the Academy Awards last night was Twitter, with 87% of the online mentions of the Oscars, being on this platform.  Based on this action, they should rename “The Oscars” to “#TheOscars.” According to an article by The Guardian, referring to the impromptu selfie photo Ellen Degeneres took with a handful of […]

Is there still a place for Print Media in a Digital World?

web-v-print

There have been many discussions to whether or not there is a foreseeable death sentence for print media, in the up and coming future.  Will we all be completely  converting to digital mediums for things we’ve relied on paper for, in our day to day lives? Or, are people just succumbing to the mindset of […]

Bacardi Canada Crowds the House for GSP

BacardiMMA_015

You may remember a story we posted last fall about Georges St-Pierre, soon after Bacardi Canada Inc. anointed him their new Social Responsibility Ambassador. That partnership kicked off with a “Get in the Cage” contest. The national campaign included 20 on-site events in venues across Canada where patrons were offered a chance to try BACARDI® Oakheart® […]

Twitter & TV: The Perfect Pair for Advertisers

Twitter_infographic_final_3 (1)

This month, Twitter’s Head of Research, Anjali Midha (@amidha), published a report on the two T’s: Twitter and TV. The second screen experience has been largely fueled by the social  network which prides itself on real time posting. Twitter determined multiple key social TV insights for advertisers from studying over 500 TV ads, assessing 63,000+ comments (tweets), […]

Another Valentine’s Day Post

photo copy

Happy Valentine’s Day! We’re going to pretend that you haven’t gone on Facebook and seen all the hilarious cards people are sending each other, or gone on Google.com to see their box of chocolates googledoodle, or gone on Instagram to see picture after picture of people getting sent flowers from their significant others, and show […]