Friday Fan Festivals

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If you live in Toronto, you have the privilege of being in one of the only cities in major league baseball where you can decide – on a whim – to head down to the game. With fans being treated to some of the best baseball in the city for the last 22 years, fans are […]

An Open Letter From Generation Z

Generation Z

I am 18 years old, born in 1995, I am right in between Gen Z and Gen Y. I offer a unique perspective on this because I am part of Gen Z but I work at a marketing agency with Gen Y, Boomers, etc.. I know you are struggling with how to sell to us, […]

Aug…VELD Long Weekend.

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Every year, the August Long weekend marks one of the biggest parties of the year. 38,000 fans made their way to VELD music festival at Downsview Park, which has become the EDM stage all the biggest names want to play in Toronto (as well as Digital Dreams). Last year, hometown favourite Deadmau5 was the big […]

Technological Natives | What they mean for the world of Marketing

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  A couple weeks ago I  had the pleasure of visiting with some friends and their little ones for the weekend, something I always look forward to because I can tap into my inner childhood.  As soon as I showed up at their home, their 6 year old literally ran up to me with so […]

Wearable Tech

WERABLE TECH

Wearable tech has been called the next big thing by many people for the past little bit. In the past few years it has exploded, there’s Google Glass, Google Watch, iRing, Nike FuelBand, Fitbit Force, Jawbone UP, Facebooks Oculus VR and the list goes on. So just how big is wearable tech becoming? According to […]