Social Media War Rooms

SOCIAL MEDIA WAR ROOM (2)

Post world cup, it’s official, the term “social media war room” is on the tip of every brand marketer’s tongue. So what exactly is a social media war room? Technopedia describes it like this:   “The social media war room concept is simple: Garner attention by gathering a large group of 10 or more people […]

Copy, Transform, Combine.

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Here in the advertising business, we believe that we can tell, see, and even feel what creativity is. There’s awards shows for it, we have entire departments dedicated to it and we certainly like to pat ourselves on the back when we’ve achieved it.   But what if in fact, by our definition of creative, […]

Graphics Interchange Format

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There’s something fascinating, almost therapeutic, about watching Graphics Interchange Formats. I don’t know whether it’s the short looping nature of that small little choppy image that relates to our ever diminishing attention span or the fact that we find it funny that someone can relate a 3-5 second clip to basically anything we do on a […]

Viva Festival Libre!

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This weekend we took a little vacation, and without waiting in line at the airport, we found ourselves transported to a little copy of Cuba. The first ever Festival Libre kicked off this weekend in Toronto’s Distillery District as BACARDI rolled out their #TruePassion for rum down to Toronto’s historical site for the three-day event, […]

Social Media Day 2014

Social Media Day - 2014

Monday marked the 5th annual Social Media Day, initiated by Mashable “as a way to recognize the digital revolution happening right before our eyes.” With the average person spending 1/4 of their time on social media each and every day, that’s 1,095 hours spent on social media EACH YEAR, no wonder there has been a day dedicated to […]