The Canadian (Logo) Conundrum

Canadalogo-150designs

Logos can be very touchy subjects, even in non-designer circles. Last month Ottawa unveiled five (sad? stale?) logo designs to mark Canada’s 150th anniversary to “mixed reviews” by focus groups and a slew of suggestions from some in Canada’s design community.  Complaints ranged from “too Petro-Canny” to “looks like a doily.”  The backlash on the proposed designs even […]

Best of #CES2014 Days 1 & 2

CES Instagram

CES 2014 kicked  off this week in Vegas, living up to it’s tag line ” The Global Stage for Innovation”.  The Consumer Electronics Show boasts some pretty impressive stats with over 3,000 exhibitors, 6,000 journalists, 14,000+ presidents/CEOs/owners and is the site of thousands of product launches in more than fifteen categories. It’s only day two […]

The Holiday Digital Detox

unplug2

Like many agencies, Community closes down during the holidays, giving us a chance to enjoy quality time with friends and family. For those of us who are perpetually connected to the outside world through our mobile devices, tablets and laptops, this is also a great time to unplug and, you know, actually spend quality time […]

Strategy Meets Santa

QR001_Guidelines_one

As the big day (aka Christmas) approaches, we’ve all had our fill of happy holiday marketing hoopla from the secular ads, to all inclusive ads, to the brands reinventing Santa Claus and so on. By 2013 Marketers have tried it all, including the Naughty or nice barometers and quizzes assessing your social profiles.   As […]

PREDICTIONS FOR THE NEW YEAR: PART TWO

photoshop-2

There’s just enough time to squeeze in another predictions post before Community staff  head off for the holidays. There has been much talk about mobile recently, and for good reason – mobile accounted for 28% of all website traffic this year. Come 2014, if you can’t get it on your phone instantly, you won’t want […]