Yesterday Apple held their first keynote since June, viewable online via their website, which was only accessible via their own Safari browser  of course. In just one day, there were over 3.6 million mentions of Apple worldwide, according to social media listening audits.  Majority of these mentions occurred in the US by individuals aged 21-35- Millenials […]

Watching/Tweeting the #Emmy’s


Last night, television’s biggest night took center stage in Hollywood, but also took over more than just one screen in most homes. With one hand on the remote, and the other scrolling through feeds on smartphones and tablets, Canadians watching and tweeting about their favourite shows generated 85 million impressions involving the Emmy’s. While the […]

Friday Fan Festivals


If you live in Toronto, you have the privilege of being in one of the only cities in major league baseball where you can decide – on a whim – to head down to the game. With fans being treated to some of the best baseball in the city for the last 22 years, fans are […]

An Open Letter From Generation Z

Generation Z

I am 18 years old, born in 1995, I am right in between Gen Z and Gen Y. I offer a unique perspective on this because I am part of Gen Z but I work at a marketing agency with Gen Y, Boomers, etc.. I know you are struggling with how to sell to us, […]

Aug…VELD Long Weekend.


Every year, the August Long weekend marks one of the biggest parties of the year. 38,000 fans made their way to VELD music festival at Downsview Park, which has become the EDM stage all the biggest names want to play in Toronto (as well as Digital Dreams). Last year, hometown favourite Deadmau5 was the big […]