Technological Natives | What they mean for the world of Marketing

  A couple weeks ago I  had the pleasure of visiting with some friends and their little ones for the weekend, something I always look forward to because I can tap into my inner childhood.  As soon as I showed up at their home, their 6 year old literally ran up to me with so […]

Copy, Transform, Combine.


Here in the advertising business, we believe that we can tell, see, and even feel what creativity is. There’s awards shows for it, we have entire departments dedicated to it and we certainly like to pat ourselves on the back when we’ve achieved it.   But what if in fact, by our definition of creative, […]

Graphics Interchange Format


There’s something fascinating, almost therapeutic, about watching Graphics Interchange Formats. I don’t know whether it’s the short looping nature of that small little choppy image that relates to our ever diminishing attention span or the fact that we find it funny that someone can relate a 3-5 second clip to basically anything we do on a […]

Viva Festival Libre!


This weekend we took a little vacation, and without waiting in line at the airport, we found ourselves transported to a little copy of Cuba. The first ever Festival Libre kicked off this weekend in Toronto’s Distillery District as BACARDI rolled out their #TruePassion for rum down to Toronto’s historical site for the three-day event, […]

BACARDI’s Digital Dream

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Digital Dreams is one of Canada’s largest electronic music festival that happens annually during the Canada Day long-weekend and Community was there with BACARDI to help make it all happen. We partied with BACARDI all weekend long continuing to bring #TruePassion to  festival season for fans. Working with the BACARDI team, we rolled out the […]