Hair Trends Go Social At #EL2014

Brand Ambassadors Social Media Photo Booth

On Sunday May 4th, 2014 Schwarzkopf Professional Canada celebrated their Essential Looks with a massive event at the Toronto Hilton.  The evening’s festivities included the culmination of their EL Artist competition, a showcase of upcoming hair trends plus new stylist approaches as demonstrated by Kim Vo, international celebrity hair stylist and BlondMe expert. Live runway shows […]

Experiencing Brands through Technology

Molson Canadian Beer Fridge

  Experiential marketing creates an emotional and memorable connection between brand and consumer to influence consumer purchases.  In the past, this strategy included designing experiences which involved giving out free beers at organized parties or giving out a new pair of basketball player affiliated shoes to who ever could jump up to the shoes at a […]

Facebook Pursues Innovation

Oculus Rift camera_dk2

Facebook, a social company that has been widely known for bringing social media into the mainstream across generations and the world has been investing financially in the future of technology as a whole. So far this year, the company acquired the following emerging technologies for considerable financial investment. WhatsApp, a cross-platform mobile messaging app which allows you to exchange […]

ONEXONE: Million Meals Movement

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The ONEXONE Million Meals Movement is a community-based initiative created by ONEXONE to help fight hunger in North America with the goal to pack one million meals for children in need throughout Canada and the United States.  This movement kicks off on May 23rd where meals will be packed in Toronto and Montreal. Community Agency developed the […]

META 2014 holds the future of Experiential Marketing

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    Last night marked the launch of META, Ryerson University’s annual art exhibition displaying the creative works of emerging new media artists in Toronto.  New media is a form of art that is blended with advancing mediums. It is an organic method of  implementing new ways of innovation, creating images and forming social networks. […]