Top Four Best of Moments for SXSW Interactive Festival

South by Southwest 2014

  South by Southwest Festival (SXSW) kicked off last Friday in Austin, Texas and runs until March 16th, 2014. The festival focuses on and showcase up and coming Film, Music and Interactive trends. SXSW is music’s leading industry event. The festival allows participants to experience what the future of music has in store for it’s […]

Is there still a place for Print Media in a Digital World?


There have been many discussions to whether or not there is a foreseeable death sentence for print media, in the up and coming future.  Will we all be completely  converting to digital mediums for things we’ve relied on paper for, in our day to day lives? Or, are people just succumbing to the mindset of […]

Teens a Powerful Force in Mobile App Use

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Teens are highly regarded by marketers and advertisers for their disposable income and potential lifelong brand loyalty, thus making them one of the most powerful consumer markets. Teen use of mobiles and tablets is growing significantly year over year.  Today 68% of teens use mobile devices to access the internet. A recent report conducted by GlobalWebIndex assessed the most […]

The ‘Instafamous’ Kids of Instagram

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Assuming most people who read this blog are hip to all forms of social media, I have a question for you: Have you ever looked at the Instagram featured photos on the explore page? I don’t know why I’m asking this, because I know you all have. It’s usually a nice mix of hot girls, […]

Twitter & TV: The Perfect Pair for Advertisers

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This month, Twitter’s Head of Research, Anjali Midha (@amidha), published a report on the two T’s: Twitter and TV. The second screen experience has been largely fueled by the social  network which prides itself on real time posting. Twitter determined multiple key social TV insights for advertisers from studying over 500 TV ads, assessing 63,000+ comments (tweets), […]