So clearly the dress is ___________________

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Whether you saw the original colour of the dress, or were able to see the optical illusion within the photo, the debate was real. Since Thursday evening, when the original image went viral there has been over 5.8 million mentions of “The Dress” worldwide (Sysomos). From T.Swift to Blake Griffin, everybody was weighing in on […]

We’re only writing this so we don’t get fined.

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All deflated balls jokes and Marshawn Lynch quotes aside, last night was a heck of a football game. Superbowl XLIX (49) – the last to feature roman numerals, came down to the final play of the game. Not exactly the way either team had planned, but intense nonetheless, and that was just half of the […]

The Target Canada Blame Game

Image From Vertical Response

Ok so we’re all looking at this Target Canada fiasco and thinking…’ya…they kinda sucked anyhow…nothing like the Targets in the US’  So what’s the learning here from a branding and marketing POV? There are many that point the blame at the head honchos at Target for being disorganized, and even greedy in trying to tackle […]

Learning to Connect, One Post at a Time

https://www.youtube.com/watch?v=HXiv1ZbXcf8

I’ve never been very good at social media. I seldom tweet or post, no hashtags, no re-tweets.  I don’t keep up with the new social media apps. I just didn’t see the point. Over the last few weeks, my perspective changed significantly, for two big reasons. The first reason is that I spent half my […]

I scream, you scream, we all scream for Twitter’s video beta?

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As you may have heard, Twitter is working on their very own video player. And as hard as it may be to believe that this functionality doesn’t already exist, Twitter has taken the time to make sure this tool is both effective and cool for users and advertisers. While the rest of the world waits, […]