John Varvatos After Party with Grey Goose

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Retail growth in Toronto has been on a tear this year designers and retailers launching new shops this side of the border nearly every month. And when fashion’s elite come along to celebrate the opening of their new store, the excitement is palpable. This week Community helped celebrate the arrival of John Varvatos store in Yorkdale with […]

And the word of the year is…

SELFIE. Yup, The Oxford English Dictionary (OED) has announced ‘Selfie’ as the international word of the year, surpassing its fierce  competitor: Twerk. Selfie —used to describe a ‘self portrait’ taken with one’s camera (old school) or smartphone — has experienced a whopping 17, 000% increase in use over the last year. The term  first surfaced […]

Apple Takes the Cake

Top global brands via Interbrand

News hit the airwaves this morning that Apple is now the world’s top brand, leaving  Coca-Cola out of the #1 spot after holding it down for 13 years. I think it’s pretty cool that 6 out of 8 in the top 10 are tech related companies. This great news for Apple comes just over a […]

Uber & the Ice Cream Truck!

Uber  brought on-demand ice cream to 33 cities in 10 countries.

This afternoon Community staffers were surprised with a visit from the Uber Ice Cream truck. With Toronto’s temperatures well above seasonal this week, taking advantage of the weather with a frozen treat was smart marketing move.  It was also perfect timing for Uber to create positive brand engagement after a recent price surge during a […]

CAMP FOR TECH ADDICTS

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I’m going on a 5 Day camping trip this week. Some close friends and myself are going off the grid and getting away from it all. When I told our Director of Social Media, she went into a mild panic. “HOW ARE YOU GOING TO CHARGE YOUR PHONE?! DO YOU WANT TO BORROW MY SOLAR […]