“Bro, it’s so cold”: An empirical analysis of Torontonians complaining about the cold

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Fellow Torontonians, were you losing your ish this morning because it was “soooo cold”? Well, you’re not alone. And if you complained about it on Twitter, you’re also not that original (sorry). We ran a quick little goetargeted Sysomos keyword pull on the word “cold” this morning, and it turns out there were 1,200+ mentions […]

Disaronno Official Sponsor for Whiplash Premiere Party at TIFF

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Disaronno was the official sponsor of the Whiplash premiere after party during TIFF this year as they brought the Disaronno Terrace to the Thompson rooftop. Celebrities including the film’s stars JK Simmons and Miles Teller along with a selection of industry folk sipped delicious Disaronno cocktails as they took in a drum battle (yes, a […]

I scream, you scream, we all scream for Twitter’s video beta?

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As you may have heard, Twitter is working on their very own video player. And as hard as it may be to believe that this functionality doesn’t already exist, Twitter has taken the time to make sure this tool is both effective and cool for users and advertisers. While the rest of the world waits, […]

It’s a TIFF GIF.

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That’s right folks, TIFF is in town and that means all of Hollywood is moving north for 10 whole days.     Oh and guess what, your fav actor, they’re coming to town.   But you know, no fan gets close if they aren’t there early. So you rush downtown, only to find.. This. Not […]

Back to School, Back to School

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  Many people said goodbye to the summer yesterday, and hello to a new school year today! And this means Instagram, Facebook and Twitter have been trending with #backtoschool & #firstdayofschool posts and pictures of kids sporting their new hip clothes, sneakers and backpacks.   Here are some ‘Back to School’ marketing tips and tricks. […]