Hashtag the Oscars

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The real star of the Academy Awards last night was Twitter, with 87% of the online mentions of the Oscars, being on this platform.  Based on this action, they should rename “The Oscars” to “#TheOscars.” According to an article by The Guardian, referring to the impromptu selfie photo Ellen Degeneres took with a handful of […]

Bacardi Canada Crowds the House for GSP

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You may remember a story we posted last fall about Georges St-Pierre, soon after Bacardi Canada Inc. anointed him their new Social Responsibility Ambassador. That partnership kicked off with a “Get in the Cage” contest. The national campaign included 20 on-site events in venues across Canada where patrons were offered a chance to try BACARDI® Oakheart® […]

The ‘Instafamous’ Kids of Instagram

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Assuming most people who read this blog are hip to all forms of social media, I have a question for you: Have you ever looked at the Instagram featured photos on the explore page? I don’t know why I’m asking this, because I know you all have. It’s usually a nice mix of hot girls, […]

Another Valentine’s Day Post

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Happy Valentine’s Day! We’re going to pretend that you haven’t gone on Facebook and seen all the hilarious cards people are sending each other, or gone on Google.com to see their box of chocolates googledoodle, or gone on Instagram to see picture after picture of people getting sent flowers from their significant others, and show […]

Playful Design at the DX with This Is Not a Toy

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Last week the Design Exchange unveiled their new exhibit This Is Not a Toy, the world’s first exhibition to explore the conceptual toy. As the exhibit’s title suggests, a conceptual toy is a form made solely as an expression of an aesthetic, concept or idea – as an art and design object as well as […]