Purina x Mashable

iphone_costume_3dog

Recently, pet supply mogul Purina, along with the brilliant folks at Mashable, hosted the #TailsAndRails event at The Soho Grand in NYC. Q: What’s #TailsAndRails? A: Something, like, totally PAWSome! (Shut up. It’s funny.) Seven teams of computer wizards put their thinking caps on, and worked to impress a group of four esteemed judges, including […]

Product Placement Galore

waynes_world_2_product_placement_5

Product placement, also referred to as embedded marketing, is a type of advertising where branded products causally “pop up” in film and television. Sometimes the product is part of the story, sometimes it’s simply a logo or a sign or billboard in the distance. Surely you’ve spotted Coca Cola cups on American Idol, and repeatedly […]