“#Winning” With Memes

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What do Charlie Sheen, that Kony 2012 video, and a double rainbow all have in common? At a first glance – not a thing. One celebrity’s harebrained hashtags, a truly awe inspiring video, and a meteorological phenomenon (x2!!) draw few obvious parallels. Well, except for the fact that they are all examples of Internet memes. […]

Project Re: Brief By Google

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Bob says it best, “times, they are a changing.” In the last twenty years, we’ve seen a whole new side of advertising. The digital era has pushed the ad industry into previously uncharted territory. This year marks the 18th anniversary of Internet advertising. In honor of this milestone, Google launched Project Re: Brief. According to […]

Facial Recognition in The Ad World

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Facial recognition software has long been (well, since its conception) the source of much contention in the technology world. Especially when used in advertising. Without a 100% accuracy rate, how can any company rely on this newfangled tech-trick to make a statement? Despite the inherent kinks that this type of software would present in the […]

Animal House: Pets In Advertising

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Every good advertiser knows that in order to make an impact, you’ve got to aim for the heart, shoot to kill. Of late, some of the most successful campaigns have been designed to either get the consumer laughing ‘til they cry, or get them crying ‘til their mascara runs. Separate ends of the spectrum, sure. […]

Scanapalooza: The Infographic

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By now, most of us are familiar with QR (Quick Response) Codes, which are being widely used in advertising materials and campaigns. They offer us an effortless way to access company information, websites, product discounts or contact details. The infographic below shows that most users of QR Codes are scanning for discounts. Are QR Codes […]