Back to School, Back to School

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  Many people said goodbye to the summer yesterday, and hello to a new school year today! And this means Instagram, Facebook and Twitter have been trending with #backtoschool & #firstdayofschool posts and pictures of kids sporting their new hip clothes, sneakers and backpacks.   Here are some ‘Back to School’ marketing tips and tricks. […]

Watching/Tweeting the #Emmy’s

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Last night, television’s biggest night took center stage in Hollywood, but also took over more than just one screen in most homes. With one hand on the remote, and the other scrolling through feeds on smartphones and tablets, Canadians watching and tweeting about their favourite shows generated 85 million impressions involving the Emmy’s. While the […]

Technological Natives | What they mean for the world of Marketing

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  A couple weeks ago I  had the pleasure of visiting with some friends and their little ones for the weekend, something I always look forward to because I can tap into my inner childhood.  As soon as I showed up at their home, their 6 year old literally ran up to me with so […]

Copy, Transform, Combine.

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Here in the advertising business, we believe that we can tell, see, and even feel what creativity is. There’s awards shows for it, we have entire departments dedicated to it and we certainly like to pat ourselves on the back when we’ve achieved it.   But what if in fact, by our definition of creative, […]

Graphics Interchange Format

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There’s something fascinating, almost therapeutic, about watching Graphics Interchange Formats. I don’t know whether it’s the short looping nature of that small little choppy image that relates to our ever diminishing attention span or the fact that we find it funny that someone can relate a 3-5 second clip to basically anything we do on a […]