Social Media Day 2014

Social Media Day - 2014

Monday marked the 5th annual Social Media Day, initiated by Mashable “as a way to recognize the digital revolution happening right before our eyes.” With the average person spending 1/4 of their time on social media each and every day, that’s 1,095 hours spent on social media EACH YEAR, no wonder there has been a day dedicated to […]

What Is CASL

CASL blog

CASL stands for Canadian Anti-Spam Legislation, this legislation comes into force July 1st 2014 and will affect all CEM’s (Commercial Electronic Messages). Emails, texts, IM, social media, and automated phone messages all fall under the CEM category. Some examples of CEMs include: offers to purchase, sell, barter or lease a product, good,  service, land or […]

It’s a Nice Day for a Hashtag Wedding

It's a nice day for a Hashtag Wedding

  This passed weekend two of my good friends got hitched on Vancouver Island in gorgeous Shawnigan Lake, a village just north of Victoria, BC.  Everything was perfect; the sun was shining, the lake was calm and good friends had gathered. The only imperfection was that I wasn’t there, well physically.  In the midst of […]

#WorldCup #Happening

World Cup Trophy

It’s an event the world waits for every four years. And although it’s the 32 teams on the pitch everyone cheers for, they aren’t the only ones competing during the World Cup. The “Beautiful Branded Game” as Fast Company so aptly dubbed it also features a battle for consumer attention leading up to, and throughout […]

Experiencing Brands through Technology

Molson Canadian Beer Fridge

  Experiential marketing creates an emotional and memorable connection between brand and consumer to influence consumer purchases.  In the past, this strategy included designing experiences which involved giving out free beers at organized parties or giving out a new pair of basketball player affiliated shoes to who ever could jump up to the shoes at a […]