Agency New Year’s Resolutions

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It’s that time when we reflect on our actions of the past year, and look forward to what we can change for the better in the future. Working at an agency can enable your bad habits; you treat it like an extension of your home. This year I would like to pretend I can actually change […]

BuzzFeed Schools Agencies in Content Strategy

BuzzFeed Authorized Storyteller

BuzzFeed, a popular consumer website that integrates a viral content identifier technology platform with a manual editorial selection arm which showcases “the viral web in realtime”, is playing even nicer with agency land these days by launching the Authorized Social Storyteller initiative, a branded content training program, for the agency staff themselves. Native advertising isn’t anything […]

Why Research Is A Must

Siri

Siri is not a botanist. And if she fancies herself one, she has a lot to learn. In the Apple Iphone 4s(nafu) print ad, Siri made a pretty big mistake when the pictured hand model asked what poison oak looked like. And then Siri, the all-knowing sage that she is, GETS THE ANSWER WRONG! Now, […]

WWDDD?

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Life imitates art, you know? Television is a funny thing in the way that it influences society. After first watching CSI, I had an epiphany. I was going to be a crime scene investigator, and spend my days spitting out snappy one-liners, and I’d dye my hair orange, and be just like the guy on […]

Agency Life

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The television lies. Agency life is nothing like Mad Men makes it out to be. There are no Don Draper’s in this office. Drinking at 10 AM is frowned upon, and smoking inside is strictly prohibited. We don’t have secretaries, we have administrative superstars. We don’t wear three-piece suits, we wear jeans and t-shirts. When […]