To QR, or Not To QR: That’s The Question

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Welcome to 2012. The “modern” age. Chances are, if you’re reading this blog, you own either a Mac, an Xbox Kinect (which has a pretty cool built-in voice command app…), an iPod, maybe even an iPad, and, of course, a Smart Phone. These are all creations that people like the late Steve Jobs have developed […]

Offensive Marketing: Advertising #Fail


The power of persuasion. That’s what advertising is all about. Taking a product or service, and convincing the public that they need it.  But to what lengths will advertisers go to get their message across? Reebok received some heat recently after launching an ad campaign at a gym in Germany. The advertisement read “Cheat on your […]

Pulp&Fiber Plan of Attack: Long Weekend Edition


With the long weekend upon us, Torontonians will either flee the city for some cottage quiet time or ask themselves the question “what to do this weekend?” For those of us who forego the option of laying lakeside for a more musical approach to the long weekend, Pulp&Fiber has pieced together a plan of attack […]