Inside the Bacardi Triangle

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This past weekend BACARDI celebrated Halloween with a party so epic, you have to see pictures to believe it. Imagine Calvin Harris, Ellie Goulding, and Kendrick Lamar playing a show for 1862 lucky guests, on a beach in Puerto Rico, which happens to be located inside the mysterious Bermuda Triangle.   Yeah, that happened.   […]

I scream, you scream, we all scream for Twitter’s video beta?

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As you may have heard, Twitter is working on their very own video player. And as hard as it may be to believe that this functionality doesn’t already exist, Twitter has taken the time to make sure this tool is both effective and cool for users and advertisers. While the rest of the world waits, […]

Friday Fan Festivals

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If you live in Toronto, you have the privilege of being in one of the only cities in major league baseball where you can decide – on a whim – to head down to the game. With fans being treated to some of the best baseball in the city for the last 22 years, fans are […]

Aug…VELD Long Weekend.

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Every year, the August Long weekend marks one of the biggest parties of the year. 38,000 fans made their way to VELD music festival at Downsview Park, which has become the EDM stage all the biggest names want to play in Toronto (as well as Digital Dreams). Last year, hometown favourite Deadmau5 was the big […]

Viva Festival Libre!

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This weekend we took a little vacation, and without waiting in line at the airport, we found ourselves transported to a little copy of Cuba. The first ever Festival Libre kicked off this weekend in Toronto’s Distillery District as BACARDI rolled out their #TruePassion for rum down to Toronto’s historical site for the three-day event, […]