Twitter & TV: The Perfect Pair for Advertisers

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This month, Twitter’s Head of Research, Anjali Midha (@amidha), published a report on the two T’s: Twitter and TV. The second screen experience has been largely fueled by the social  network which prides itself on real time posting. Twitter determined multiple key social TV insights for advertisers from studying over 500 TV ads, assessing 63,000+ comments (tweets), […]