Customer-Generated Branding sees spike in sales

Packaging Designed by Customers A Dog’s Life founder Todd Thedinga puts photos of customers’ pets on his product packaging. “Help me get on some dog treats,” read the entreaty onTwitter. The author promised “puppy kisses” in exchange for votes. The Twitter account belongs to Phineas, a Shiba Inu puppy. In March, Phineas’s owners, Sal and Noelle […]