It’s a TIFF GIF.

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That’s right folks, TIFF is in town and that means all of Hollywood is moving north for 10 whole days.     Oh and guess what, your fav actor, they’re coming to town.   But you know, no fan gets close if they aren’t there early. So you rush downtown, only to find.. This. Not […]

Friday Fan Festivals

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If you live in Toronto, you have the privilege of being in one of the only cities in major league baseball where you can decide – on a whim – to head down to the game. With fans being treated to some of the best baseball in the city for the last 22 years, fans are […]

Technological Natives | What they mean for the world of Marketing

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  A couple weeks ago I  had the pleasure of visiting with some friends and their little ones for the weekend, something I always look forward to because I can tap into my inner childhood.  As soon as I showed up at their home, their 6 year old literally ran up to me with so […]

Graphics Interchange Format

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There’s something fascinating, almost therapeutic, about watching Graphics Interchange Formats. I don’t know whether it’s the short looping nature of that small little choppy image that relates to our ever diminishing attention span or the fact that we find it funny that someone can relate a 3-5 second clip to basically anything we do on a […]

#WorldCup #Happening

World Cup Trophy

It’s an event the world waits for every four years. And although it’s the 32 teams on the pitch everyone cheers for, they aren’t the only ones competing during the World Cup. The “Beautiful Branded Game” as Fast Company so aptly dubbed it also features a battle for consumer attention leading up to, and throughout […]