BuzzFeed Schools Agencies in Content Strategy

BuzzFeed Authorized Storyteller

BuzzFeed, a popular consumer website that integrates a viral content identifier technology platform with a manual editorial selection arm which showcases “the viral web in realtime”, is playing even nicer with agency land these days by launching the Authorized Social Storyteller initiative, a branded content training program, for the agency staff themselves. Native advertising isn’t anything […]

Applied Arts – Photography & Illustration Awards 2013

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If you pick up a copy of the most recent Applied Arts Magazine, you’ll recognize something familiar, US! We won two awards in the Applied Arts Photography and Illustration Awards for Community’s branding. About Our Design: Illustration used in various launch materials for a new company division. The whimsical approach of the illustration helps to underscore the […]

NIKE PHOTOiD

nike air max instagram

Today we came across this cool new shoe customization tool from Nike called NIKE PHOTOiD. Powered by Instagram, it allows you to use your favourite Instagram moments to create a new pair of shoes. You sign in with Instagram, pick one of three shoe styles, then customize the colour palette based on your own photo. Once the colours are finalized, […]

The New Spoke Club

Spoke Club new Website by Community, Toronto

We love when clients want to step outside the box and create something totally unique. After all, we’re out-of-the-box thinkers over here. We recently completed a website redesign for The Spoke Club, a private members club in the heart of King West.  It was important for the website to reflect its members, and their diverse interests […]

Selfridges Goes Brandless

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What’s in a name? How vital is it to sales? Would it matter in a blind taste test? Regular cola versus Pepsi or Coca Cola? No-name microwave popcorn versus Orville Redenbacher? To some, brand names and familiar logos are all just “noise” – or at least that’s what Selfridges, a British department store, seems to […]