XXX Roll Call


Weight loss programs aren’t just for women. Basketball legend Charles Barkley will tell you so himself. In the second of two ads starring the famously bulky athlete, Barkley ambles off a list of, um, phallic epithets (?) in honour of Weight Watchers. The first in the series featured King Charles dressed in drag, and it […]

Marketing For Halloween


It’s October. The most wonderful time of the year. Greens become reds and yellows, and the air is cool, and crisp, and oh-so refreshing. But better than turkey and stuffing, and layers, and pumpkin spice lattes, is the comfort of knowing that in just 29 more sleeps, IT’LL FINALLY BE HALLOWEEN! Here at Community, we […]

Fancy Branding

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There’s something to be said for comfort food. The stuff we all ate as kids. The stuff our parents would serve us when the thought of cranking up the oven and getting out the apron was too much to stomach. Tailgate food. Amusement park fare.  Block party spreads. The gourmet hamburger has already been done […]

“The Art of Soup”


It’s been 25 years since Andy Warhol died, and 50 years since he produced one of the most memorable examples of pop-art in history: Campbell’s Soup Cans. Now, for the 50th anniversary of this seminal piece of art, Campbell’s is releasing limited edition cans featuring the very same labels that Warhol produced in 1962, only […]

Mentos Has Gum


You know that guy who comes in to work every morning with his breath smelling like a mix of Budeweiser and frozen lasagna from the night before? This is for that guy. As Mentos is loudly and proudly announcing in their new campaign, “they now have gum!” but the freshmaker isn’t wasting their new message […]