It’s a Nice Day for a Hashtag Wedding

It's a nice day for a Hashtag Wedding

  This passed weekend two of my good friends got hitched on Vancouver Island in gorgeous Shawnigan Lake, a village just north of Victoria, BC.  Everything was perfect; the sun was shining, the lake was calm and good friends had gathered. The only imperfection was that I wasn’t there, well physically.  In the midst of […]

A Night at the BILD Awards

Team accepting award for Project of the Year - High Rise

  Last Friday marked a pivotal moment for the hardworking team at Community Agency. Every year, leading talents from the GTA’s building and development industry are recognized and awarded for their talents at The BILD Awards. Our gifted and extremely proud team, here at Community Agency, were finalists in four of the categories this year and ended […]

Experiencing Brands through Technology

Molson Canadian Beer Fridge

  Experiential marketing creates an emotional and memorable connection between brand and consumer to influence consumer purchases.  In the past, this strategy included designing experiences which involved giving out free beers at organized parties or giving out a new pair of basketball player affiliated shoes to who ever could jump up to the shoes at a […]

META 2014 holds the future of Experiential Marketing

Screen Shot 2014-03-21 at 11.36.26 AM

    Last night marked the launch of META, Ryerson University’s annual art exhibition displaying the creative works of emerging new media artists in Toronto.  New media is a form of art that is blended with advancing mediums. It is an organic method of  implementing new ways of innovation, creating images and forming social networks. […]

Is there still a place for Print Media in a Digital World?

web-v-print

There have been many discussions to whether or not there is a foreseeable death sentence for print media, in the up and coming future.  Will we all be completely  converting to digital mediums for things we’ve relied on paper for, in our day to day lives? Or, are people just succumbing to the mindset of […]