Graphics Interchange Format

gif-jif-song

There’s something fascinating, almost therapeutic, about watching Graphics Interchange Formats. I don’t know whether it’s the short looping nature of that small little choppy image that relates to our ever diminishing attention span or the fact that we find it funny that someone can relate a 3-5 second clip to basically anything we do on a […]

A Night at the BILD Awards

Team accepting award for Project of the Year - High Rise

  Last Friday marked a pivotal moment for the hardworking team at Community Agency. Every year, leading talents from the GTA’s building and development industry are recognized and awarded for their talents at The BILD Awards. Our gifted and extremely proud team, here at Community Agency, were finalists in four of the categories this year and ended […]

Experiencing Brands through Technology

Molson Canadian Beer Fridge

  Experiential marketing creates an emotional and memorable connection between brand and consumer to influence consumer purchases.  In the past, this strategy included designing experiences which involved giving out free beers at organized parties or giving out a new pair of basketball player affiliated shoes to who ever could jump up to the shoes at a […]

Adland Captivated by Cannes

Cannes Lions International Festival of Creativity, Cannes 2013, Cannes Lion

 While the divide amongst creative and clients about the benefit of racking up awards for an agency is still up for debate, the media and ad world continue to be captivated by the annual International Festival of Creativity festival AKA Cannes (Lions). The Ad world is Cannes centric this week as the festival celebrates its […]

Sweating Yet?

Screen Shot 2013-02-21 at 11.03.27 AM

Fear. It’s long been used as a tool to market specific products or services. But in a new digital campaign for Nivea, fear mongering is taken to a whole new level. To launch a new deodorant, aimed at conquering stress-related perspiration, the German division of the Nivea marketing team decided to target unsuspecting travelers, and […]