DDB Israel Goes Viral

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When advertising giant DDB launched a new PR campaign for their office in Israel, they decided their budget would be $0. Nothing. Nada. Squat. Or, ephess, as they say in the land of milk and honey. Instead of starting their own blog, putting up billboards, or running TV ads during Gaza’s Got Talent, the company […]

Love Your Planet. Love These Ads.

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April 22, 1970, marks the first year of Earth Day.  The genesis of the holiday is credited to Gaylord Nelson, a US Senator from Wisconsin and Harvard graduate. He was a passionate environmentalist who initiated the day after witnessing the massive oil spill in Santa Barbara, California, in 1969. The first Earth Day was celebrated […]