The Target Canada Blame Game

Image From Vertical Response

Ok so we’re all looking at this Target Canada fiasco and thinking…’ya…they kinda sucked anyhow…nothing like the Targets in the US’  So what’s the learning here from a branding and marketing POV? There are many that point the blame at the head honchos at Target for being disorganized, and even greedy in trying to tackle […]

The Canadian (Logo) Conundrum

Canadalogo-150designs

Logos can be very touchy subjects, even in non-designer circles. Last month Ottawa unveiled five (sad? stale?) logo designs to mark Canada’s 150th anniversary to “mixed reviews” by focus groups and a slew of suggestions from some in Canada’s design community.  Complaints ranged from “too Petro-Canny” to “looks like a doily.”  The backlash on the proposed designs even […]

Adland Captivated by Cannes

Cannes Lions International Festival of Creativity, Cannes 2013, Cannes Lion

 While the divide amongst creative and clients about the benefit of racking up awards for an agency is still up for debate, the media and ad world continue to be captivated by the annual International Festival of Creativity festival AKA Cannes (Lions). The Ad world is Cannes centric this week as the festival celebrates its […]