#WorldCup #Happening

World Cup Trophy

It’s an event the world waits for every four years. And although it’s the 32 teams on the pitch everyone cheers for, they aren’t the only ones competing during the World Cup. The “Beautiful Branded Game” as Fast Company so aptly dubbed it also features a battle for consumer attention leading up to, and throughout […]

Super Bowl Ratings Down but Advertisers Get Social

Joe Namath Coat

Once the Super Bowl is over, it’s time for the real games to begin – the post-game analysis. Community boasts many a sports fan, and we’re passionate watchers of TV while we Tweet, so we thought we’d recap the noteworthy from last night’s game.  FOX took a hit this year in ratings, which were down […]

Chrome x Cambridge

Screen Shot 2013-03-22 at 11.02.53 AM

It’s World MasterCard Fashion Week in Toronto, so this ad could not have appeared in my notifications at a better time. In recent years, Google Chrome has released a number of great commercials. And, they’ve all been pretty different. Some spoke to family, others to success, others to social issues, but they all shared one […]

Andrew W.K. for Playtex?


In one of the most bizarre endorsement deals we’ve ever seen, Playtex has chosen party boy extraordinaire, Andrew W.K., to be the face of their new line of feminine wipes called ‘Fresh + Sexy’. That’s right. Mr. Party Hard himself, is now pushing sanitary napkins. Celebrity endorsements have been around for ages, and with good […]

Product Placement Galore


Product placement, also referred to as embedded marketing, is a type of advertising where branded products causally “pop up” in film and television. Sometimes the product is part of the story, sometimes it’s simply a logo or a sign or billboard in the distance. Surely you’ve spotted Coca Cola cups on American Idol, and repeatedly […]