Ikea: The King Of Campaigns

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Sweden has given the city of Toronto three monumental gifts: Mats Sundin, H and M, and finally, the ability to furnish our overpriced one-bedroom apartments with cheap, sub-quality furniture. But Ikea, the blue and yellow furniture giant whose outlets look like small cities, didn’t get where they are over night. They were not always such […]

Mother’s Day Commercials

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She carried you for nine months. She screamed, and swore, and push, push, pushed you into the world.  She woke up with you at all hours of the night, and burped you over her shoulder. And then, years later, scolded you under her breath about burping in public. She taught you about manners. To say […]

Famous Face = Ad Space

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In the hilarious new Bavaria beer commercial, promoting their non-alcoholic product, Charlie Sheen announces his comeback, post-rehab. In this commercial, he expertly pokes fun at his darker days. This commercial is both clever and super charming. In fact, it kind of makes you forget why you ever hated this #winning loser in the first place. […]