Does Pink Appeal to Women?

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Blue is for boys, and pink is for girls… or at least that’s how it’s marketed.  This colour-coded (mis)conception has been active for decades, and the practice of applying gender to colour dates way, way back. For example, in 1856 it was reported that Napoleon III and Empress Eugénie of France prepared little blue outfits […]

Coors Light Iced-T Takes Off

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It may be chilly outside but the party was certainly heating up on April 3, at the Coors Light Iced-T Launch party. Enthusiastic Torontonians gathered, wearing their summer whites and sunglasses, at the Sound Academy in celebration of the largest launch in Molson Coors Canada’s history. The Sound Academy was transformed into a lively beach […]