Coors Light Iced-T Launch


As the temperature rises to above 20 this week, most of us can’t help but long to be sitting on a patio sipping a cold drink. As others bask in the unusually warm weather for mid-March, the good folks at Molson and we here at P&F have been hard at work, strategically planning one of […]

Facial Recognition in The Ad World


Facial recognition software has long been (well, since its conception) the source of much contention in the technology world. Especially when used in advertising. Without a 100% accuracy rate, how can any company rely on this newfangled tech-trick to make a statement? Despite the inherent kinks that this type of software would present in the […]

Deadmau5 Reveals New Live Show Mau5cube at Lollapalooza

140 of the most buzz worthy bands and performers gathered in Chicago Illinois’ Grant Park this past weekend to play to thousands of festivalgoers at Lollapalooza. Now in its 20th year, Lolla has unarguably joined the ranks of other outrageous festivals such as Bonnaroo and Coachella, delivering solid entertainment over the course of three days. […]

The Ballroom Branding and Design

Design Edge Canada has done an article on Pulp&Fiber regarding the design and branding of The Ballroom (a Toronto bowling alley and sports bar), which is scheduled to open January. Read the full article at:

Drambuie Den Experiential Event

The Ideal Recipe. With the new mix of Pulp&Fiber’s refreshing take on creativity and Drambuie Den’s aim to reintroduce its new, clear packaging, the blend of the two make for an exciting and essential partnership. Pulp&Fiber admired Drambuie Den’s current brand but wanted to kick it up a couple of notches. With its reinvented packaging, […]